Scenario

Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define the product that you will be selling (that is some marketable form of this drink) and decide on a target market.

Your marketing team’s mission is to prove the company’s goals will be met by providingresearch, strategy development, and reasoning why this form of this product is viable In this first half of the project, you willreport onthe following:

Target market

Product’s definition to the target marke

Viable pricing strategy

Brand’s position in the competitive environment

Complete the following

1. Complete the chart in a total of 90 words describing your organization.

Who are they	Industry of Operation	Mission and Values	Differentiation from other organizations

1. Describein 90 words how you will use suppliers, agents, or distributors to create your distribution channel.

 

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