critical article review 6

I will share a Article: “Customer Satisfaction with Services: putting perceived value into the equation”. This article is from Journal of Services Marketing, Vol 14 No. 5 2000

Guidelines for the formatting of the critical article review are provided below.

Study Purpose

Discuss the purpose of the study and the problem(s) studied and/or research question(s) identified.

Literature

Provide a summary of the literature review discussed in the study.

Was the background literature reviewed relevant to the study’s purpose?

Research Design

Discuss the design of the research study by responding to the following questions:

What are the hypotheses or research questions being addressed?

Describe the method(s) used to answer the research questions or support/reject the hypotheses.

Discuss the sampling method(s) used.

Are the participants described in adequate detail?

Was the sampling method appropriate to the study purpose?

Discuss reliability and validity as it relates to your study.

Research Findings

Describe the methods of data analysis.

What were the findings of the study?

Research Conclusions

What did the study conclude?

Were any limitations of the study identified?

Discuss how the information provided in the article is useful in the topic you plan to study. (I will share my study topic)

 

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