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unit 2 assignment gb570
Unit 2 Assignment: Competitive Advantage and the Value Chain
The purpose of this Assignment is to confirm your understanding of the direct correlation between an effective value chain and a firmâ€™s competitive advantage by examining the relationship between customer delight, profitability, competitive advantage, and effective value chain management.
- Use the APA formatted MicrosoftÂ® WordÂ® document template in Course Documents titled â€œUnit 2 Assignment Template Competitive Advantageâ€ (Attached) as the starting point. Download the template and save it as your own document, for example, YourNameUnit2GB570.docx.
- Write a 4â€“6-page paper, not including title and reference pages, making a compelling argument as to why an effective value chain creates competitive advantage.
- Write your paper using third person perspective (do not use first or second person pronouns; (e.g., â€œI,â€ â€œme,â€ â€œyou,â€ â€œweâ€).
- In your paper, you will examine the concepts and interrelationships of customer delight, profitability, competitive advantage, and effective value chain management by following the directions included within the Unit 2 Assignment template. Included within this examination: Reference this book and the attachments to write about the assignment. “Understanding the Dynamics of the Value Chain (Supply and Operations Management)” by William D. Presutti. Start reading it for free: http://a.co/cuFJIf8
- Discuss each of the four elements.
- Examine the interrelationship between the four elements.
- Provide two examples of companies that have been successful in this integration, two examples of companies that have not been successful in this integration, and include explanations for your choices.
- Include a conclusion summarizing the paperâ€™s content without introducing any new information.
- Support your responseâ€™s content with at least three separate applied and cited references. Accepted sources are: Library article(s), the textbook and the chosen example companiesâ€™ websites. No other internet references are acceptable for the Unit 2 Assignment. Apply and cite no more than one referenced sentence per paragraph. Not every paragraph requires use of a reference; originality is appreciated. Use APA in-text citations within the response and list the applied reference(s) at the end of the response using APA formatting. APA formatting resources are available in the Academic Resources area titled, â€œAPA Style Central.â€
- Proofread your paper, confirm correct APA formatting, run spell check and grammar check and proofread again.