strategy evaluation on the hershey company

Locate 2-3 articles (not including suggested sites) written within the last 6 to 8 months that discuss strategy evaluation information on the Hershey Company, its competitors [Nestle and Mars], and the industry itself. Suggested sites include: marketwatch.com (Links to an external site.)Links to an external site., finance.yahoo.com (Links to an external site.)Links to an external site., moneycentral.msn.com (Links to an external site.)Links to an external site..

  1. Summarize your research findings. Include a summary of the Hershey Company’s strategies and performance in the past year.
  2. Based on your research and analysis, do you believe the Hershey Company is pursuing effective strategies? Why or why not?
  3. What recommendations would you offer to the Hershey Company’s Chief Executive Officer regarding long term return on investments (ROI) given today’s trade environment?

This assignment needs to be 2-3 pages long, in APA style.

 
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