Locate 2-3 articles (not including suggested sites) written within the last 6 to 8 months that discuss strategy evaluation information on the Hershey Company, its competitors [Nestle and Mars], and the industry itself. Suggested sites include: marketwatch.com (Links to an external site.), finance.yahoo.com (Links to an external site.), moneycentral.msn.com (Links to an external site.).
- Summarize your research findings. Include a summary of the Hershey Companyâ€™s strategies and performance in the past year.
- Based on your research and analysis, do you believe the Hershey Company is pursuing effective strategies? Why or why not?
- What recommendations would you offer to the Hershey Companyâ€™s Chief Executive Officer regarding long term return on investments (ROI) given today’s trade environment?
This assignment needs to be 2-3 pages long, in APA style.