The two companies that I am comparing is Red Bull and Starbucks. Both companies sell beverages that provide their customers with extra energy. However the brand images are very much different.
Red Bull’s website contains mostly their involvement with extreme sports and the athletes they sponsor. The website actually has very little to about their product but more to do about their brand name. Their Instagram displays the same kind information which showcases a lot of extreme sports like skiing, biking, and surfing. They do this because they advertise that they’re drink can give you the energy to do extreme things. The account has 10 million followers and caters mostly young adults which is also their target audience for their product.
Starbucks on the other hand is far more mellow and relaxing. Their website has mutual, relaxing colors that showcases the drinks that they are offering. They have tabs that describe all the different coffee’s and teas and have aesthetic pictures that accompany the descriptions. Starbucks’s Instagram contains pictures of their drinks and advertise what drinks they have as a special deal at that time. The feeling is calming and aims to attract consumers of all ages. The account has 17 million followers and does a good job of showcasing their products.
Although both company’s drinks provide energy to their customers, they take drastically different approaches on both social media and their website. Red Bull is geared more towards the younger adults that seek action and adventure and use Red Bull drinks to give them the energy to do these activities. Starbucks on the other hand takes a more laid back approach and aims it’s marketing towards people of all ages for any kind of day.
Star bucks offers their consumers many different beverages that range from different types of coffees to teas and more. Their website has simple drop-down menus that offers browsers an insight into what the company offers. There is a section that allows a coffee consumer to discover the different types of coffee they make so that everyone can find the correct beverage. Star bucks also promotes social impact on their website and on their social media pages. They focus primarily on the positive impact that they as a company have on sourcing ethically and sustainability, leading in green retail which refers to how well they minimize their footprint on the environment, to creating opportunities for new team members and strengthening their communities. Starbucks has a lot of social media outlets including: Instagram, twitter, Facebook, Pinterest, and Google Plus. These out let sources have been a great way for them to promote social agenda events like international womanâ€™s day being their most recent post on Instagram. They also use their social media outlets to promote social responsibility and the support and opportunity they provide to their communities. Their social media helps them promote brand awareness and promote new drinks that they are coming out with. Also, there is a lot of focus on seasonal beverages that are infused with seasonal flavors. Their feeds also prove an insight into tasteful delectable that you can enjoy in their shops.
Peets Coffee similar efforts as Starbucks when it comes to the functionality of their website and the information they provide. They offer drop down menus that are easy to use and straight forward. Peetâ€™s offers a drop-down menu that allows browser to sign up for a subscription of their coffee and it can come in many forms. Peets offers ground coffee, K-Cup Pods, Tea, and espresso capsules. They offer discounts in their subscriptions to help attract their browsers. Similarly, they also have social media outlets. They have Instagram, Twitter, and Facebook to post social agenda events and beverages featured. A YouTube channel for their consumers to see their featured ad campaigns. And, in support of giving back to their communities, a LinkedIn profile for job opportunities. They also have an area that shows how they are environmentally responsible and support their local communities. Both of the companies have rewards opportunities and apps for consumers to have easy access to their menus, place orders, and collect points. These are good efforts for both to create long term, loyal coffee drinkers.
When comparing Instagram pages, Starbucks seems to have more vibrant colors that may attract younger generations. The Starbucks Instagram pages show more light-hearted colors which carriers a happy vibe along with it. In retrospect, Peetâ€™s uses dark colors to emphasize the bold ness of their coffee. Peetâ€™s promotes stronger and richer coffee.
Starbucks definitely has a more dominant presence on social media. They attract millions of consumers and have a much bigger global presence with Starbucks in different cities around the world catering in local flavors. This can be seen reflected in their social media and promotes a healthier public image. We must keep in mind that Peetâ€™s is a local brand and thus doesnâ€™t have the giant support base that Starbucks does. The use of more vibrant colors will attract more consumers and we know this seems appealing. Their social media offers many links to what they as a community support. They promote an image that shows the browser that Starbucks has a drink for any given moment.