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Case Study 4: Zappos

  • Define SCM and how it can benefit Zappos. (1 Mark)
  • Explain CRM and why Zappos would benefit from the implementation of a CRM system.(1 Mark)
  • Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation. (1 Mark)
  • Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers. (1 Mark)
  • Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction. (1 Mark)
 
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