mgt corporate social responsibility

Choose one of the corporate challenges described in the following. Identify a change that would improve the situation and make the company more socially responsible. Describe what stakeholders are likely to be most effective in causing the change you identify. Discuss the first few steps you would propose for the stakeholder(s) you choose to start moving the company in a better direction.

1. Food industry and public health – read the articles about how food companies try to influence government nutrition policies. How do you think nutrition guidelines and school lunches should be designed and regulated? What role do you think the food industry should play? What is their social responsibility? If you wanted to ensure that government nutrition guidelines and school lunches were developed based on objective nutrition science, how might you organize a stakeholder campaign to move in that direction? Using no more than 750 words, describe who the key stakeholders are, and which stakeholder(s) would be most effective. Describe what you would want your designated stakeholder(s) to do. What are some specific goals you could identify? How would you evaluate success? What are metrics you could use in your campaign?

2. CSR Labels – Should consumer products be required to identify the environmental footprint associated with their production, distribution and sale? Similar to nutrition labels that mandate certain information to be provided to consumers, should clothing, vehicles, furniture, appliances, and other retail goods have labels that show CSR-related information such as how much CO2 was emitted and how much water, raw materials, and energy were used; and/or how much workers were paid who made the product? If so, how would you try to make that happen? Would you start with a voluntary or mandatory program? What stakeholders should be involved? What would a campaign look like?

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