marketing case study 14

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This week you will complete the Case Study portion of your course. For this class, you will complete the Starbucks and Nestle case studies. Please download here: Case_03.28.19.pdf

Per the syllabus, you will individually answer in one page for each case study (see details below; using Times New Roman, 12 pt, single spaced, 1-inch margins throughout), in which you will analyze the effectiveness of a given marketing strategy and then propose and defend a strategic international marketing solution applying specific international marketing concepts from our textbook. Thus, you must individually upload to Canvas a document containing the following:

  • Title Page with your name and Panther ID
  • 1 page Introduction to both cases
  • 1 page with responses for the Starbucks case study
  • 1 page with responses for the Nestle case study
  • 1 page Conclusion (The conclusion MUST be focused on proposing and defending a strategic international marketing solution for both cases)

In total, your essay should be 5 pages long excluding references page.

Grading will be based on the following:

  • Aesthetic of essay
  • Professional writing style, grammar and flow
  • Your essay will be submitted to anti-plagiarism software, so no copy-paste from other authors’ work. If you use any external sources, you must cite them in your essay on the references section.
  • Correct use of marketing language and terminology
  • The essay must contain good logic and denote critical thinking
  • Conclusions must be clear
 
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