industry market potential

Choose a company within Saudi Arabia and assess its readiness to internationalize. Do not utilize companies that already have an international presence, though can currently have a regional presence. Explain the methods you would use to estimate industry market potential as well as any data sources you might use for sampling.

Your well-written paper should meet the following requirements:

  • 7 pages in length not include introduction, references pages.
  • Support your analysis by referencing and citing at least 4 scholarly sources in addition to embedding course material concepts and principles.
  • Use APA style guidelines, citing references as appropriate.
 
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