make powerpoint about the case study that i attached just answer these question only:
-What do you think about using â€œTruâ€ as the branding? Based on who Hilton is/what they are trying to do the marketplace, please suggest a couple alternatives you think would have been better.
-When evaluating whether or not to enter the mid-range marketing, should Hilton have considered any indirect competitors (e.g., water is an indirect competitor for Coke)? Which ones?
the case study is in this word doc