functional areas of a business

In previous scenarios on RPZ Marketing, you reviewed the background of the business, the beginning of the major changes triggered by its acquisition of another marketing company, and particular issues that have arisen in the three functional areas of operations, marketing, and human resources.


Write a four-page research paper focused on the basic functional areas found in a typical organization. Include the following five sections in your paper:

  • Section 1: Write an introduction to your paper.
  • Section 2: Select two of the three functional areas already addressed in this course: operations, marketing, and human resources. Then:
    • Conduct research on these two areas, locating at least two credible library and Internet sources. Find articles that discuss the basic responsibilities of an office in each functional area.
      • Take notes on your sources so you can write correct and complete in-text and reference list citations.
    • Use what you learned to describe the following for each of the functional areas you researched:
      • The primary purpose of this functional area in an organization.
      • How this functional area supports the achievement of organizational goals in a business. In other words, why is this functional area important to an organization?
      • How this functional area might be helpful to the newly merged company, RPZ Marketing, and its ability to meet its goals.
      • Include a quotation or paraphrased statement related to the responsibilities of each functional area.
  • Section 3: Select one of the following functional areas yet to be addressed in this course: accounting/finance or IT:
    • Conduct research on this functional area, locating at least one external source, Find an article that discusses the basic responsibilities of an office in this functional area.
      • Take notes on your sources so you can write correct and complete in-text and reference list citations.
    • Describe the types of actions this functional area should implement to effectively support RPZ’s organizational goals. In other words, how could an IT, or accounting/finance department help RPZ?
  • Section 4: Write a conclusion identifying which functional areas you think RPZ should pay the most attention to as it moves forward with its merger.
  • Section 5: Cite sources used:
    • If you paraphrase, summarize, or quote information from a source within the body of your paper, include an in-text citation. Note that each of these types of information requires that a different combination of elements be used for the citation.
    • Provide a reference list of all sources used on a separate page at the end of your paper. Note that all sources listed on a reference list must have at least one corresponding in-text citation.

Example assignment: You may use the assignment example, linked in the Resources, to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

Submission Requirements

  • Written communication: Communication should be clear, well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
  • References: References and citations are formatted in a consistent style, with a preference for APA style and formatting.
  • Number of resources: Minimum of three scholarly resources to support the solution identified as most productive for the problem identified.
  • Length of paper: A minimum of four typed, double-spaced pages.
  • Font and font size: Times New Roman, 12 point.
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