Taking into consideration a company of your choice and its products/services, (Preferred company and producer, internationally famous)

Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples.
How do firms manage all of their products and services? What are the steps in the best development process for new products/services?

Regulations

Justify your answers with the help of course materials, Text Book, Online resources
Answer should be in not less than 1000 words. All students are encouraged to use their own words.
Referencing is necessary and student must apply APA Referencing Style.
A mark of zero will be given for any submission that includes copying from other resource without referencing it.
A mark of zero will be given for any submission with more then 15% plagiarism

discuss how companies choose target marketing strategy and identify attractive market segments 2 how do firms manage all of their products and services