country branding

Discuss why countries (NOT companies) would brand themselves. If countries were brands, what metrics do you think these “brands” monitor: the U.S., China, Japan, Germany, and Brazil? Are these “brand managers” watching the right indicators? Why or why not? Using a minimum of 250 words explain your answer. Support your answer with research from a minimum of three credible sources. Cite properly in APA (both citations and reference list).

 

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