coke s expansion into the wine market

Read the attached case “Coke’s Expansion into the Wine Market”. Answer the following questions in a single Word document.

  1. Why do you think the Coca-Cola Company bought the wine business? Why did they sell it later on? (5 points)
  2. Besides the differences mentioned in the case, can you think of other differences between soft drinks and wines? (5 points)
  3. Why does PepsiCo have a much more diverse product portfolio than the Coca-Cola Company does? What benefits does the diversification strategy have for the company? (5 points)
  4. Was it a mistake for the Coca-Cola Company to buy the wine business? Was there anything they could have done to make the wine business a success for their firm? (5 points)


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