*************This paper has to build upon the two attached papers—-Please review the papers when completing questions**********************
Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.
Write a four to five (4-5) page paper in which you:
- Create the domestic and global product branding strategy.
- Determine and detail the optimum pricing strategy.
- Examine how your pricing strategy supports your branding strategy.
- Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
- Discuss whether a push or pull strategy will be used, justify your rationale.
- Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
- Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the studentâ€™s name, the professorâ€™s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length