brand management themes for china

Conduct research into automotive purchasing behaviour (east+west). Design a business plan for the launch of a new luxury electric vehicle into China.

Length: approximately 3000 words

Students must provide demonstration of:

• Conduct appropriate research into the specific business area as dictated by the Professors

• Ability to find and accurately analyse the views presented in at least 5 academic journal

articles and 5 articles from professional journals or magazines.

• Advanced analytical skills of theory against the practice of business response to cross cultural issues

• Adhere to correct referencing procedure.

• Clear and concise written skills

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