Read the case study â€œAtlantis Vision and Missionâ€ and answer the following questions.
- Why did the Atlantis resort change their mission statement?
- What was the customer return rate the Atlantis resort?
- Why was it challenging to keep guests informed of availability, location, and timing of onsite options? What did the Atlantis resort do to overcome this challenge?
- What are some of the main differences between the original mission statement and the new mission statement?
- What methods did Atlantis use to roll-out the new mission statement to its employees?