- Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (Lo 1.9).
- Ability to carry out objective and scientific analysis of consumersâ€™ needs and wants (Lo 2.3 & 2.6).
Taking into consideration a company of your choice and its products/services,
- 1) Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples.
- 2) How do firms manage all of their products and services? What are the steps in the best development process for new products/services?
- Justify your answers with the help of course materials, Text Book, Online resources
- Answer should be in not less than 1000 words. All students are encouraged to use their own words.
- Referencing is necessary and student must apply APA Referencing Style.
- A mark of zero will be given for any submission that includes copying from other resource without referencing it.