Learning Outcomes:

• Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (Lo 1.9).
• Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6).

Assignment Questions:

Taking into consideration a company of your choice and its products/services,

• 1) Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples.
• 2) How do firms manage all of their products and services? What are the steps in the best development process for new products/services?

Assignment Regulations:

• Justify your answers with the help of course materials, Text Book, Online resources
• Answer should be in not less than 1000 words. All students are encouraged to use their own words.
• Referencing is necessary and student must apply APA Referencing Style.
• A mark of zero will be given for any submission that includes copying from other resource without referencing it.

 

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